My story
Recurring revenue will give you the control and freedom that a creative business needs to thrive.
Dave Meier
Award-winning designer and creative business owner
I run Hidden Depth, an Irish creative agency. In the past, I created Picography, one of the most well known free photography sites. And now I'm building Designable — an online learning hub that helps transform how creatives sell, design, and manage websites and web services.
When I started my web design business – it was a feast or famine cycle. I either had too much work causing me to turn away projects. Or I was desperately waiting for the next big job to come in. My bank balance was on a non-stop rollercoaster ride.
Having no predictable income forced me to take on projects without being sure both sides were a good fit. This lead to personality clashes and stress. It made me doubt my abilities in design, sales and business.
The uncertain nature of per-project work meant when no new jobs came in – I still had bills to pay. It’s challenging to plan business growth when you have
Then, I began adding recurring services to web design projects. I figured out what services had the best margins, simple setup and were desirable for clients.
Every single recurring service I sold replaced stress and uncertainty – with predictability and confidence. Month by month, I gained more control over the projects and people I chose to work with.
Within two years, recurring revenue generated enough to pay my salary. That’s my wage paid before even designing one website for the whole year. If I can transform my business, you can too.